Lose Yourself This Spring
Super natural successfully pitched to Meliá Hotels, winning a new ongoing client.
The spring campaign focuses on the idea of losing yourself both emotionally and physically in a new city. In turn, the original stock image was specifically chosen to work with the copy line "Lose Yourself This Spring".
Design work for this brief consisted of heavy retouching and enhancing, as the original stock image had to be extended a considerable amount to fit the master asset. This allowed the final image to be used across all dimensions and deliverables, including responsive design.
Additionally, this brief required a strong understanding of the client's brand guidelines, which were successfully implemented across all deliverables. These designs were also designed for translations across three more languages.