Sunkissed Summer Bliss
Following the successful Spring campaign, Meliá hotels required a new concept for Summer 2016.
The summer campaign focuses on the incredible golden beaches that exist in many of the locations for Meliá hotels, and the notion of relaxation in the sun. In turn, the original stock image was specifically chosen to work with the copy line "Sunkissed Summer Bliss".
Design work for this brief consisted of heavy retouching and enhancing, as the original stock image had to be extended a considerable amount to fit the master asset. This allowed the final image to be used across all dimensions and deliverables, including responsive design.
Additionally, this brief required a strong understanding of the client's brand guidelines, which were successfully implemented across all deliverables. These designs were also designed for translations across three more languages.