Channel 4 Digital Identity

Thanks4 created a new feature on their website where users can find new exclusives and enter competitions.

Channel 4 required a digital identity rebrand for their Thanks 4 Banners Guidelines. These set of guidelines outline logo placement, copy rules, colour palettes, etc.
The curation of Brand Guidelines was a first for me, so this was a challenging brief, but also a great learning experience. Breaking down the fundamentals and the requirements in design is incredibly important, and establishing these for such a well known brand aided the development of my design skills.
Additionally, a set of assets were provided by Channel 4 for generic background images, which were all artworked, retouched and provided with their own set of guidelines.

View the Channel 4 Digital Identity: Thanks 4 Banners Guidelines here