Welcome to Litchfield
Super natural pitched to Netflix for season 4. The aim was to peak interest and generate talkability about Netflix and the show. Deliverables included takeovers, rich media, mobile, social media content.
This campaign allowed me to experience concepting first-hand through the documentation and visual presentation of each route. As well as the creative process, the pitch preparation was experiential because of the time limitations and being able to work directly with the Creative Lead.
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