Super natural were commissioned by 4Creative to produce the digital advertising campaign for Humans.
The second phase of this campaign focused on the use of custom sequences shot specifically for digital media. The ads appeared across a variety of high profile digital media environments including Xbox, Skype, MSN and The Guardian.

The campaign helped ‘Humans’ become the highest-rated launch of any of Channel 4’s original dramas since records began, including crediting Super natural on its BAFTA nomination.