Safer Internet Day

Wunderman were commissioned by Microsoft to create content around Safer Internet Day (SID) for Microsoft Western Europe. SID is an international day of action, organised by 'Insafe' every February, to promote safer and more responsible use of technology, particularly among children and young people. This year’s theme was: "Be the change: United for a better internet.”
The objective was to drive traffic from social to online landing pages about online safety.

For brief, a toothbrush analogy was used: Think of your passwords like a toothbrush – change every 6 weeks, and don’t share with anyone.