Thinkbox: Media Rabbit

Thinkbox held a Twitter competition to win a bottle of bubbly (and social media recognition, of course) by recording Rabbit during 'work experience' at agencies.

The creative direction of this project was based on a comic book theme, narrating Rabbit's day in the office. All concepts for Rabbit were stringently planned - each image had a pre-written tweet copy line and narrative, and the photography was enhanced, edited and artworked with Super natural branding, and the comic book style.

Super natural won the Most Creative Photography award.