//2016

Meliá Hotels: Lose Yourself This Spring

Following the successful Spring campaign, Meliá hotels required a new concept for Summer 2016.

The summer campaign focuses on the incredible golden beaches that exist in many of the locations for Meliá hotels, and the notion of relaxation in the sun. In turn, the original stock image was specifically chosen to work with the copy line "Sunkissed Summer Bliss".

Design work for this brief consisted of heavy retouching and enhancing, as the original stock image had to be extended a considerable amount to fit the master asset. This allowed the final image to be used across all dimensions and deliverables, including responsive design. Additionally, this brief required a strong understanding of the client's brand guidelines, which were successfully implemented across all deliverables. These designs were also designed for translations across three more languages.

//2016

Meliá Hotels: Sunkissed Summer Bliss

Super natural successfully pitched to Meliá Hotels, winning a new ongoing client.

The spring campaign focuses on the idea of losing yourself both emotionally and physically in a new city. In turn, the original stock image was specifically chosen to work with the copy line "Lose Yourself This Spring".

Design work for this brief consisted of heavy retouching and enhancing, as the original stock image had to be extended a considerable amount to fit the master asset. This allowed the final image to be used across all dimensions and deliverables, including responsive design.
Additionally, this brief required a strong understanding of the client's brand guidelines, which were successfully implemented across all deliverables. These designs were also designed for translations across three more languages.