These ideas were created during work experience at Saatchi & Saatchi, among 25 others, based on the copy and strategy already provided by the Creative Director.
The strategy for T-Mobile continued with the "Search for Minutes" line. Print advertising campaigns featuring the line "You Won’t Find More Minutes for £30". The print campaign was also integrated with two television spots. Five print advertisements, used in press and outdoor settings, show customers looking for deals inside a lion’s mouth, a pipe being carried by a crane, a beehive, a fortune teller’s tent, and a cow’s posterior.