Walls are launching a range of ice cream bites in 5 flavours: Apricot and Mango, Lemon Cheesecake, Nogger (Feast), Chocolate Raspberry and Strawberry and Banana. The concepts ranged from the already existing Solero (Apricot and Mango) branding to healthy "power bites" (Strawberry and Banana) to a "chocolate box" aesthetic (Lemon Cheesecake).
The project started with basic descriptions and test-run samples of the bites, meaning that the bites themselves are entirely created from scratch. It was essential to follow a specific style of how the bites should appear to the consumer, such as being cut in half and blatantly showing the different ingredients. The brief required a representation of high quality artworked bites alongside their individual, unique packaging which reflected the client requests and current brand aesthetics of Walls, alongside some new concepts to pitch to Walls.