Danone: Light & Free x Spotify
Danone's Light & Free partnered with Spotify in this exclusive musical campaign to offer unique music prizes throughout 2017 where an intimate group of winners were able to see their favourite top-tier artists perform live. Light & Free entered the world of music to bring the feeling of 'Light & Free' to their audience by giving something back, not only through content and music but also in terms of delivering unique experiences that money can’t buy.
Partnering with Ella Eyre and The Kooks at strategic moments around their promotional cycles created a buzz to help drive the campaign. Light & Free utilised Spotify's massive audience to engage with music fans by also delivering live streamed performances on Spotify & Danone's brand channels for those who weren't lucky enough to see the artists perform live.
Based around a series of unique music experiences and Spotify playlists, the campaign ran throughout 2017. The visual identity was created with Danone's brand guidelines in mind. Each artist was announced on Spotify via homepage takeovers and audio ads as the competitions began, followed by product-focused Spotify overlay ads and social media content.
Copyright © 2026 Stephanie Bryan-Kinns. All rights reserved.