Get Living London: East Village

Get Living London launched a new advertising campaign: E20: Closer than you think. The creative approach encapsulates the wide variety of lifestyle benefits of living at East Village, in a series of adverts that mark a new approach for property advertising.

The campaign aimed to change perceptions of London’s newest postcode (E20) to its proximity to and from work, attractions and nightlife. Get Living London utilised consumer insight to unearth the key factor in choosing a new rental home in London - connectivity. Serving 195 trains per hour across major rail links, East Village is truly one of the best connected neighbourhoods in London - an element that features heavily in this campaign.

The advertising campaign built on the success of Get Living London homes at East Village, the former London 2012 Athletes' Village, with a buzzing community. The core group of renters in London tends to be young professionals working in areas such as Canary Wharf and the City of London, so the campaign needed to convey that the high-quality homes that match the lifestyles they seek, can be obtained in East Village.

The campaign ran on the London Underground, in the Evening Standard, Metro, The Guardian and The Observer, The Wharf, Stylist and digitally.

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