Lipton: Unboxing
Lipton wanted to create a product for sharing moments during the festive season. The ritual of making and having tea with loved ones is a universal experience, so the concept for Lipton's pyramid and cascading gift sets needed to reflect both the festive period and the sharing aspect.
Two concepts were storyboarded with non-specific festive messaging in mind (i.e. no Santas, snowmen etc) as the product would be sold in numerous countries.
The unboxing experience was the main focus of the creative, treating it as an occasion to share a variety of different teas with family and friends. The campaign was shot and ran in celebration of the Christmas festivities.
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